Lintas gets Viagra
campaign
 December
29th, 2005
With Viagra set to launch in India soon, Pfizer chooses Lintas
Healthcare, the healthcare advertising arm of Lintas IMAG, as their
marketing pointmen. Lintas will take charge of communicating the
world's best-known brand in the pharmaceutical industry, Viagra,
to the men of the Indian subcontinent.
"We are very excited about this win and are proud to partner
[with] a brand like Viagra... Several of our specialist businesses,
led by Lintas Healthcare, will be involved in giving Pfizer's Viagra
the best integrated marketing solution that India can offer"
said Ashish Bhasin, Director- IMAG, Lintas India.
Besides Lintas Healthcare, other Lintas IMAG divisions that will
work together on the new assignment including LINOpinion (PR), Advent
(Events) and Lintas Personal. (D.M, CRM and Web Development) |
